Magazines
The magazine is usually a periodical publication. Magazines differ from newspapers mainly because of its longer period of frequency, more focus on a narrower target group of readers and better graphic layout. Magazines contain information that usually gains in value with time, unlike the news, which eventually loses its value with time. Magazines are mostly issued weekly, bimonthly, monthly, quarterly, or irregularly.
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Brochures
A brochure is a single purpose nonperiodical print usually of a special nature and purpose. A typical example of a brochure can be a manual for a machine, device or other technical equipment. It could also be a printed user manual issued for some larger technical systems, exhibition catalogs, etc.
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Books
A book is a sewn or adhesive bound of a bundle of sheets of paper or folded sheets of paper, cardboard parchment or other material inscribed, printed or blank with a binding and possibly a fitted jacket. Library science defines a book as a monograph separated from periodicals such as magazines and newspapers.
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Company prints
Company prints are printed promotional materials such as brochures, catalogs, folders, annual reports, business cards and so on. Company prints define the uniqueness of the company. Company prints are an essential and irreplaceable marketing tool. Company prints are a clear representation of a company or a product.
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Posters
Posters are placed in places of high traffic. Posters influence the general public but it does not choose its potential client. It has to attract attention and the color design needs to be striking and distinctive but not too flagrant. It needs to have a brief and concise text (what, where, from - to). The poster's lifetime should be adequate, at least for the duration of the given event and it is necessary to take into account the weather conditions. Red is the first color to leave then yellow. Blue and black remain.
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Promotional prints
Promotional prints should be able to engage and address. Promotional prints that have a professional and serious image help to better address current and potential clientele.
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Packaging technique
The technology of packaging is an integral part of a wide range of products. Its primary mission is to preserve the goods in its unchanged quality until it is used. Packages are a primary part of the product's success and it helps to gain the interest of potential customers.
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Flyers
A flyer is a printed document that promotes a product, activity, company, idea, political party, etc. It is a nonperiodical print that is usually used for a sole purpose.
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Calendars
A calendar (Latin kalendarium from kalendae, originally feast of the new moon) is an abstract system for the classification of time and orientation in time in periods of days and longer. The secondary meaning of the annual schedule of days, weeks and months, e.g. is a wall or desk calendar - or a schedule of events or even holidays. A calendar is an ideal marketing tool for the presentation of a company or a product in the long-term horizon which targets a specific group of clients.
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